What technology benefits more than 3 Billion people for 80% of their waking hours every single day? Web 2.0. Web 2.0, coined as such by O’Reilly and others between 1999 and 2004, moved the world on from static desktop web pages designed for information consumption and served from expensive servers to interactive experiences and user-generated content that brought us Uber, AirBnB, Facebook and Instagram. The rise of Web 2.0 was largely driven by three core layers of innovation: mobile , social and cloud . With the launch of the iPhone in 2007, mobile internet access drastically broadened both the user-base and the usage of the Web: we moved from dialling up to the internet a few hours a day at home at our desktops to an “always connected” state — the web browser, mobile apps and personal notifications were now in everyone’s pocket. Until Friendster, MySpace and then Facebook in 2004, the Internet was a largely dark and anonymous place. These...